About SS Retail
Multi Brand Mobile Phone and Electronics Retail Chain
The company focuses primarily on Tier II and Tier III+ cities and, as of March 31, 2026, operated 503 stores across 215 cities covering approximately 2,41,365 sq. ft. — expanding to 536 stores and 2,60,597 sq. ft. by July 31, 2026. It operates under proprietary brands SS Mobile, Mobile Exchange Wala, and The Mobile Space, through a mix of company-owned and franchisee-operated formats (COCO, COFO, FOFO). Its product portfolio spans mobile phones, pre-owned smartphones, accessories, televisions, laptops, and tablets, alongside ancillary services like mobile protection plans, EMI facilities, anti-theft software, and mobile recharge.
During Fiscal 2026, the company acquired 51.04% shareholding in Olineo Nexus India Private Limited, adding 34 stores to its network. As of March 31, 2026, it was the largest mobile phone retail chain in West India and Maharashtra, and the third largest in India among peers per a cited industry report, with 689 permanent employees.
Cited competitive strengths include a large and rapidly expanding retail network, scalable COCO/COFO/FOFO models, strong presence in Tier II/III+ cities, strong customer reach via local franchisee partnerships, category leadership in West India and Maharashtra, an experienced promoter and management team, a wide product portfolio, and established brand presence across its three retail brands.