D2C Skincare / FMCG - Listed on 07 November 2023
Honasa Consumer (Mamaearth) (D2C Skincare / FMCG) closed its IPO window in 2023 and listed on NSE and BSE on 07 November 2023 at an upper band issue price of Rs 324, opening at Rs 330 for a listing gain of +1.9% and closing day one at Rs 337.1 (+4.0% on closing basis). The IPO was subscribed 7.61x overall - QIB 11.50x, HNI/NII 4.02x, Retail 1.34x. The total issue size was Rs 1,701.44 Cr (Fresh Issue Rs 365 Cr, OFS Rs 1336.44 Cr). IPO GMP data, subscription trends across Day 1 - Day 3 and Nifty performance around the listing window are detailed below.
D2C Skincare / FMCG
Honasa Consumer (Mamaearth) operates in the D2C Skincare / FMCG space. The company’s listed profile is shaped by its operating niche, customer demand and ability to convert that demand into steady cash flows. Investors should read its exchange filings alongside the headline listing numbers for a fuller view of the business.
Issue structure, listing outcome and context
The Honasa Consumer (Mamaearth) issue was offered at an upper price of Rs 324 and raised approximately Rs 1,701.44 crore. The final outcome reflected a mix of subscription demand, valuation, market conditions and the company’s own operating story. Fresh issue and offer-for-sale details, where available, are shown in the issue metrics below.
Number of times each investor category subscribed by close of Day 3.
How overall subscription built up across the three-day issue window.
Grey market premium (GMP) tracked day-by-day across the IPO window. Absolute GMP is the premium in rupees over the upper issue price; GMP % is that premium as a percent of the issue price.
| Day | GMP (Rs) | GMP % |
|---|---|---|
| Day 1 | Rs 20 | +6.17% |
| Day 2 | Rs 10 | +3.09% |
| Day 3 | Rs 8 | +2.47% |
| Day 4 | Rs 8 | +2.47% |
| Day 5 | Rs 8 | +2.47% |
Comparison between market-based GMP prediction and IPOGyani's AI-powered listing gain prediction.
How the broader market moved around the Honasa Consumer (Mamaearth) IPO window. Helpful for isolating how much of the listing gain came from company fundamentals vs. market tailwind.
Honasa Consumer (Mamaearth) IPO listed at +1.9% versus the upper issue price of Rs 324 on 07 November 2023.
Honasa Consumer (Mamaearth) IPO was subscribed 7.61x overall. QIB portion was subscribed 11.50x, HNI / NII 4.02x and Retail 1.34x.
IPO GMP started at Rs 20 on Day 1 and moved to Rs 8 by the close of the issue window. See the day-by-day GMP table above for the full trajectory.